THIS IS US

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Our Story

Built on the founder’s pioneering spirit and rebel vision, The New Label Agency is dedicated to adapt your sustainable brand to this new age and deliver work that reflects the brand-new consumer. TNLA clicks with a new generation of sustainable brands. Brands who want to reinvent the way they connect with consumers, appreciating long-term brand value while delivering growth in performance metrics. We are here to help you reinvent and redesign your brand, determining its authenticity.
 
Our marketing campaigns reflect consumer’s new personal habits and renewed values.
 
With our accurate and relevant data, we create total digital experiences that satisfy the well-educated consumers and ensure first-class consumer relationship management. TNLA strives for meaningful person-to-person interactions. Digital marketing with a human touch.

Our Values

UNFILTERED CONSULTANCY 
Our clients represent a new wave of brands who are changing their industries, and our focus is to be there as their critical friend, growth driver and support system through the entire journey.
 
DIGITAL MARKETING WITH A HUMAN TOUCH 
We focus on converting consumers to your brand instead of solely converting consumers to a sale. Helping you connect with your new consumer along the entire journey is our main priority. Placing consumers at the core of everything we do.
 
EXPERIMENTAL WAY OF WORKING
To remain relevant is to adapt fast. Our new age marketing campaigns are driven by testing and tapping into things that work. We combine traditional marketing with growth hacking and predictive marketing. Experimenting allows us to focus on reverse engineering, where we expand the brand’s value by getting to know the consumer more by means of data. Giving you the best tailor-made journey possible.
 
CUTTING-EDGE CONSUMER EXPERIENCE 
We design the most effective consumer experience strategies linked to your purpose and brand positioning, always providing value beyond the product

Meet the founder

After working in the world of brand marketing for nearly a decade, I felt it was time to re-evaluate my contribution to the world of marketing. 

The pillars of brand marketing are often very focused on conversion, which was an important element in my role as a marketing manager for different brands. Even though sales and recruiting new consumers to a brand are crucially important, very often brands tend to neglect layers that go beyond brand figures. And in these deeper layers we can often find the drive for a consumer to interact with a brand and, ultimately, stay loyal to a brand. In my brutal opinion, many brands still tend to neglect what their consumers really need. 

A new perspective is needed to build stronger brands. The ease of access to information combined with the fact that consumers are more educated than ever before, shows why they don’t respond to the same brand strategies anymore. Consumers require more from brands because they know what’s possible and understand their own value. The purchase decision is not taken lightly, and brands need to create complex interactions to ensure it.  

This is a great opportunity for brands to build a better journey for themselves and for their consumers. It’s not just about the product anymore, although it remains crucial, it’s about creating something bigger, about being true to a set of values and being responsible. Brands now have to think about and embed themselves in the routines that surround their product; what the consumer is doing before and after using it, as well as their mindset.

Sustainable brands are given the opportunity to help shape the next normal. It is time to adapt fast and remain relevant, now and tomorrow. 

That’s where The New Label Agency comes in. A new age approach to digital marketing for sustainable brands. Our purpose defines why we do what we do. It’s the fundamental reason we exist and why it matters to the clients we serve.

We are committed to actively prepare your sustainable brand for the new age consumer.

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