The transition to digital channels is happening at a rate of a decade in days. The majority of consumer categories continue to predict greater e-commerce growth than other channels over the next few years. Traditional channels tend to stick to specific product categories. Fortified foods, multivitamins, and skincare products are still mostly sold in brick-and-mortar stores.Other breakout categories (such as fitness wearables) are mostly online native. Possible strategies for your brand: Build seamless omnichannel and digital services to meet your consumers where they are. In addition to building relationships with channel partners, consider developing a supply chain, and a marketing strategy specifically for e-commerce. For service offerings such as gyms, use a holistic online strategy to build online features that keep consumers engaged throughout the ecosystem.